beauty2

The FALL EVENt

OCTOBER 11th + OCTOBER 12th

LOS ANGELES

What Exhibitors Have to say....

If you are looking to showcase your products, and actually be noticed this is the place. The clean layout, the intimate atmosphere, and the helpful staff provide the perfect atmosphere needed to branch out and be seen by potential buyers. It was actually HARD to be missed! This was an incredibly wonderful experience with REAL leads that turned into ACTUAL sales. Highly recommend. - 20 East Botanicals

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Why Beauty² ...

Our Philosophy

Beauty² is a highly curated 2-Day trade event that was created to answer the beauty industry’s call for a modern and more intimate trade show format.

While established lines might do well in convention halls and hotel ballrooms, a show with never-ending rows, noticeable disparities in the quality of vendors, and a mass-market approach does not seem to be a winning formula for true independent brands who need to build awareness and educate the market on their point of difference.

With every event we are focused on curating
a small group of global brands (no more than 25 per edit) whose cutting-edge formulas and attention to detail offer a refreshing alternative to the world of mindful beauty.