Our Philosophy

Conceived as an alternative to traditional shows and expos, beauty² launched in 2016 with one goal. To reinvent the way expos not only look, but feel.

To afford every Exhibitor the chance to co-exist on a level playing field with their peers where the focus is not on who can build the bigger booth, but who has the most forward thinking philosophy and aspirational brand image.

With every edit we present a curated selection of 40 high-quality lines across skin care, tools, bath and body, cosmetics, mens grooming, and ingestibles for invited retailers, influencers, editors, makeup artists, and bloggers who crave a different approach to beauty discovery.